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Up & Running w/ IMG FunnelsWelcome to the Up & Running course for IMG Funnels! Each lesson has a video. Each section has a quiz. Purchase the videos and quizzes for this course at https://checkout.imgfunnels.com/online-courses. In the videos, I walk through...

Next Steps: How To Improve Performance

Improving performance is about more than just loading speed. While it’s important to keep your site optimized, as a developer, you also have to stay ahead of the curve. The content that you post, the quality of your user experience, your offer, your products and services; all of these things tie in together to produce a well-performing website.

Search Engine Optimization

Search Engine OptimizationDid you know that 70% of sales are either remote or digital self-service? Search Engine Optimization (or SEO) plays an important part in remote sales. Search engines use algorithms to determine what shows up at the top of their search...

Using The Page Builder

Using The Page BuilderThe Page Builder is designed to help you build websites and funnels without having to write code. If you've ever hard-coded a website, you know that a lot of the setup can be tedious. Things change, they break, and it's just easier to use a...

Choosing a Strategy

Choosing a StrategyAt this point, you should choose a path and focus on either Lead Generation or e-Commerce. If you're unsure, you can follow this lesson to help you choose.While it's optional to take both sub-courses, you only have to complete one of the quizzes to...

Introduction to Lead Generation

Introduction to Lead GenerationLead generation is the process of attracting and converting your audience into leads, or potential customers. It's a crucial part of the sales process, and it can be done through a variety of channels, including search engines, social...

Content Strategy and Awareness

Content Strategy & AwarenessIn order to create a successful content strategy, you must first have a clear understanding of your brand and what you want to achieve. Once you know your goals, you can create content that resonates with your target audience and helps...

Automations & Workflows

Automations & WorkflowsIf you manage a website or blog, you know that there are a million little tasks that need to be done on a daily basis. From keeping your content fresh to promoting your site on social media, it can be easy to get bogged down in the details....

Using Pipelines to Convert

Using Pipelines to ConvertAs mentioned in the Automations & Workflows lesson, a Pipeline is a system similar to a Kanban board that is used to assist users (agents) in maintaining leads in the system. You can see an overview of your Pipeline from the...

Introduction to e-Commerce

Introduction to e-CommerceE-commerce is the buying and selling of goods or services over the internet. This type of commerce is convenient for consumers because they can shop from the comfort of their own homes. Businesses can also benefit from e-commerce because it...

Adding Products to Your Site

Whether you’re running an online store or a single-page sales funnel, you’ll need to add products to your site regularly. This can be a daunting task, especially if you’re starting from scratch. In this lesson, we’ll give you some tips on how to add products to your site quickly and easily.

Since it’s easier to add products to single page funnels, we will start there and then move on to larger inventories.

Inventory Management

Inventory ManagementIf you're in charge of inventory at your company, then you know how important it is to keep track of everything that comes in and goes out. Overselling is one of the worst things that can happen to a business, so having a good inventory management...

Tracking & Follow-Up Automation

If you’re shipping products, not only do you have to track your packages, but you also have to track your customer throughout their session in order to increase your conversion rates and optimize user experience. For example, in Targeted Advertising (more about this in a lesson in the future) you track your visitors through a sales funnel, taking notes of the actions that they take in order to optimize your funnel for performace, performing Split Tests* as necessary.

Tracking is about more than just placing a tag on something so that you can find it. It’s about not losing control over those systems. Unless you’re giving away free Nikes, you have you use your analytics 🧠 and not just your intuition to make sales. Your store is a system, not a social experiment.

Reputation Management

Reputation ManagementReputation management is the process of monitoring, protecting, and improving your company's or your own personal reputation. It's important to have a good reputation so that customers will want to do business with you, and so that you can attract...

Gathering Data & Analytics

Gathering Data & AnalyticsIn this lesson, we'll be discussing how to gather data and analytics in order to improve your website. We'll cover topics such as data collection methods, analyzing data, and using data to make decisions. By the end of this post, you...

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